This is what the tear finally looks like.
It was shot with a still camera, photoshopped like mad and ultimately composited. There's a Flash version which simply pops from no rip to fully open for bandwidth sake. The swf file for a banner ad needs to be below 30k so its an exercise in economy.
While looking for our Infor ad on the Wall Street Journal, I found this article about Disney's new hand drawn feature film, "The Princess and the Frog".
Frog legs, tres cher
The article estimates that the film costs about $150 million to produce and that's in line with CG fare as well.
Pardon my French, but HOLY FRIKKIN COW PEOPLE! I have no doubt that the production value is terrific and infants will love it -but $150,000,000! How much paper are they going through on this project.
That budget, I'll add, does not include overhead or marketing. Are the animators getting paid $1000 a foot? Even so, that's only $8.1 million dollars tops. Considering that I was taught to target 10% - 15%
of a budget for the "lead" animator Disney must be paying upwards of $2000/foot to their guys.
Here's an idea for Disney, if they really want to make a profit, forget these grotesque behemoths and contract 20 films for $7 million apiece. Look at the cash those Tinkerbell movies rake in. Heck even, "The Triplets of Belleville" made $7 million in its modest theatrical release. Can "Brother Bear" claim to have recouped its budget?
Not only are these studios being run by men of questionable creative merit, their business decisions don't even make sense.