Sunday, November 14, 2010
This is the final proof of concept test for this pitch (which we didn't land).
Part of the problem with "tests" is that they rarely reflect the circumstances of production accurately.
To truly produce this segment, we would have taken maybe 6 to 8 weeks instead of a little over one and we would have had significantly more money to invest in doing it properly.
That's the way it goes sometimes. About 90% of the time when we put together something this elaborate we'll land the project -even if the final looks nothing like the "test". A lot of this initial development, I think, is a client gauging it's comfort level in working with someone.