Friday, February 5, 2010

Motion Graphics

One of the difficulties of design is that sometimes there's only one right answer, but usually there are dozens.

Concepts can get worked over endlessly in a quixotic quest to make it "perfect", thinking that this is that time when there's just a single solution.

We did some graphics for a documentary Gail Levin produced a few years ago. The working title was "A is for...", the final title was "Two Worlds One Planet". I'm reminded of as she's editing a new film at our place and we were just discussing the graphics.

It was a case of trying a bunch of things and seeing what worked best.

We did about seven, here are my favorite three.

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