Motion Graphics

One of the difficulties of design is that sometimes there's only one right answer, but usually there are dozens.

Concepts can get worked over endlessly in a quixotic quest to make it "perfect", thinking that this is that time when there's just a single solution.

We did some graphics for a documentary Gail Levin produced a few years ago. The working title was "A is for...", the final title was "Two Worlds One Planet". I'm reminded of as she's editing a new film at our place and we were just discussing the graphics.

It was a case of trying a bunch of things and seeing what worked best.

We did about seven, here are my favorite three.