More from Harry Wayne McMahan's 1957 book "The Television Commercial".
A series of "Do and Don't" pages for advertising.
Don't: Assume (foxy broads will best shill coffee makers)
Don't: expect long life from a single heavily saturated ad (so you should make lots of them).
Also note the "Snap Crackle and Pop" characters -not the perfect draughtmanship we all remember.
Don't: Repeat live action ads too often (make them animated!)
Now, on to "Cartoon or Live Action"
The animation was more appealing. It best conveyed the fun and levity of the jingle.
Don't: use animation for normal people doing normal things (in crazy Toon Land we call them "Normies").
Don't: Use cartoons for human interest