The olfactory assault that was Ranch One on the corner of 7th Avenue and 28th Street was suprisingly gone this morning.
In its place, a piece of urban archeology.
The Baron of Grill is so parsimonious he didn't even remove the previous signage before putting up his own.
If this were shiny box new, I probably wouldn't look at it twice. Now, the beaten-up-smog-stained type has appeal. It has life, ironically, even though its been mummified for years and will soon be torn down.
And speaking of signage -what's the deal with The Baron of Grill?
Here's what the sign used to look like at 7th and 28th (amazingly this was on this guy's Flickr account)
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Remember the first time you saw The Baron? I sure do. He was a four foot stand-up cut out beckoning hungry office workers in for lunch on the 49th Street end of Rockefeller Center.
A hilarious mash of blotchy black lines, ill-defined shapes, nonsensical shadows, poor typography -oh, and most importantly shades. You can't have a good animal mascot without sunglasses. Especially magical sunglasses that have no visible means of support.
Sun pince-nez.
In color, it looks like he's wearing a yellow letterman's sweater -like he's the captain of a 1930s Ivy League football squad.
He's a baron, so he's got culottes. Goes with the pince-nez.
And he holding some sort of tricorner hat. Maybe he should be the Marquis of Grill.
Most importantly, the Baron is ushering people into Ranch 1. Ranch 1 specializes in chicken. Feeding chicken to people.
So here is this rooster selling his sisters, wife, and daughters as mass marketed fast food.
I'll miss you a little, Baron. Even though I wouldn't even consider your store as a place where I could get food. Even though I gagged a little at the stench when the door opened. You were a reminder of the perverse genius of marketing -how something which looks so wrong can actually be so wrong.